Monday, November 26, 2012

Creating Products for Sale & Using Keywords

Once you've selected a venue for creating your online marketplace, the process of uploading your image files and creating your product pages begins.

As you go through this time consuming process, you’ll need to start thinking ahead… about promoting.

While you must create this online storefront before you can promote it, be mindful of keywords as you create each product.

From this point on, you MUST THINK LIKE A CUSTOMER!  For each product you create, think about what keywords you would type into a Google search in order to find it online if YOU were in the market for this item.  Then use those keywords repetitively in the product title, subtitle, description, category listing, and keyword tags.  That’s the first step towards having your products found by potential buyers.

Here’s an example…

I recently created an iPhone case on Zazzle with a skyline photo of Seattle.  If I were searching for this product online, I would type in “Seattle skyline iPhone case” into a Google search.  THESE became my keywords, which I used repetitively in the title, subtitle, description, category, and keyword tags.  Click on the phone to bring up the product page and notice how many times you find those keywords repeated.

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