As you go through this time consuming process, you’ll need
to start thinking ahead… about promoting.
While you must create this online storefront before you can promote it,
be mindful of keywords as you create each product.
From this point on, you MUST THINK LIKE A CUSTOMER! For each product you create, think about what
keywords you would type into a Google search in order to find it online if YOU
were in the market for this item. Then
use those keywords repetitively in the product title, subtitle, description,
category listing, and keyword tags. That’s
the first step towards having your products found by potential buyers.
Here’s an example…
I recently created an iPhone case on Zazzle with a skyline
photo of Seattle. If I were searching
for this product online, I would type in “Seattle skyline iPhone case” into a
Google search. THESE became my keywords,
which I used repetitively in the title, subtitle, description, category, and
keyword tags. Click on the phone to
bring up the product page and notice how many times you find those keywords
repeated.
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