Creating Products for Sale & Using Keywords

Once you've selected a venue for creating your online marketplace, the process of uploading your image files and creating your product pages begins.

As you go through this time consuming process, you’ll need to start thinking ahead… about promoting.

While you must create this online storefront before you can promote it, be mindful of keywords as you create each product.

From this point on, you MUST THINK LIKE A CUSTOMER!  For each product you create, think about what keywords you would type into a Google search in order to find it online if YOU were in the market for this item.  Then use those keywords repetitively in the product title, subtitle, description, category listing, and keyword tags.  That’s the first step towards having your products found by potential buyers.

Here’s an example…

I recently created an iPhone case on Zazzle with a skyline photo of Seattle.  If I were searching for this product online, I would type in “Seattle skyline iPhone case” into a Google search.  THESE became my keywords, which I used repetitively in the title, subtitle, description, category, and keyword tags.  Click on the phone to bring up the product page and notice how many times you find those keywords repeated.

Seattle Skyline iPhone Case by OriginalPerspective

Choosing an Online Marketplace

Once all of your files are digitized and organized, it’s time to begin uploading them, but first you have to choose an online marketplace.  Eventually, you’ll want a portfolio of artwork on several different sites, but since building an online marketplace to sell your art is very time consuming, start with one, develop it, then branch out to others.  I have an account on all three of the sites listed below, but the one I've had the most success with is Zazzle.  Granted, I have spent more time promoting my Zazzle store than any other, but that’s only because I feel that Zazzle offers the widest variety of available products on which you can sell your art, while still protecting your original artwork.

You can, of course, create your own site to sell your artwork, but the following online marketplaces allow you to simply upload images, which can then be sold on a variety of products.  These companies do all the production, shipping, and billing, while making the processes of designing and promoting your online store much easier than starting from scratch:

Cafepress.com – Free to sign up, sell your art printed on a large variety of items, site does a decent job of advertising itself to new potential customers, does very little, however, to protect your original artwork from being downloaded.

RedBubble.com – Free to sign up, mainly used to sell high quality prints, posters, and wall art (including canvas) – although recently branched out to iPhone cases, a GREAT online community of international artists, options available for protecting your original artwork from being downloaded, site does NOT advertise itself well.

Zazzle.com – Free to sign up, sell your art on a large variety of items, site advertises all over the internet in order to attract new customers, protects your original artwork by not allowing images to be downloaded AND places watermark over hires views of your images to prevent screenshots being taken.

There are lots of these types of sites on the internet.  If you have had a good (or bad) experience with any of these sites (or any others), please share your story with us by commenting below.

Welcome & Intro to: Selling Art Online

Greetings and welcome to my latest blog... Selling Art Online!

I started selling artistic prints online in 2007.  Just five years later, I've become a "pro-seller" for one online marketplace by building a strong presence all across the internet, utilizing everything that I've learned these past five years about promoting an online store.  This has resulted in hundreds of online sales to people all over the globe, which has not only generated income, but created an international presence for my art as well.

This site will be used to recommend practices and techniques involved with making money online by selling your art in online marketplaces.  Numerous links will be included throughout this blog to various sites, each offering a helpful tool, templates, or lists of resources for artists wanting to sell their art online and make money.

Topics covered will include HOW & WHERE to sell your art online, the best places to PROMOTE your available products for sale, SEO (search engine optimization) tactics to get traffic to your online store, and tons of FREE resources readily available to artists online.

Of course, there is no way to include EVERYTHING there is to know about selling art online, but that's the beauty of the blog...  I'm depending on you, the readers, to add your comments, questions, suggestions, and own personal experiences to the mix in order to make this blog as comprehensive as possible.

If you're willing to put in the time to create AND promote it, you can have a successful online storefront like the one you see below.